Da Vine Foods sells hand-crafted delicacies made from Hawaiian passion fruit. Traditionally a local Hawaii brand, it was designed to be modern and user friendly in preparation for their online-only presence targeting the mainland. Furthermore, two versions of the site allow them to cater to delivery customers, or locals who pick up products at a lower price point. It’s largely black and white, with only pops of passion fruit colors so that their gorgeous photos of products and recipes can be the star of the show.
