Halo Precision Diagnostics Narratives

Halo Diagnostics shifted their focus to precision medicine and needed an update to their brand narrative. I hosted a workshop to help the executive team corral their core values and messaging themes, as well as to explore where their brand fit into the existing precision medicine landscape. From there, I synthesized the results into a presentation of give distinct design and copy themes, as well as launch point for a presentation deck that tells their product story.