Brand Evolution + Icon Set
Halo Diagnostics was changing to Halo Precision Diagnostics when they approached Ali’i Marketing. I was asked to come up with brand direction that took them in a patient-focused direction and accommodated their newly expanded mission to disrupt healthcare through early detection and prevention.
HR Compliance Mascot
In an effort to make HR compliance more engaging, I was asked to come up with a mascot they could use in HR materials and education. This little robot was totally customizable. The team could change the icon on its belly, use a variety of facial expressions, and move its arms around as needed, right in PowerPoint!
Web Design
The Halo website was redesigned to reflect the new mission. The most interesting challenge was making sure the patient-care-focused design and copy appropriately targeted physicians and partners who may want to join their network, while also making sure the user journey accommodating patients easily who needed to find a physician.
