Logo & Brand Design
The Mission Possible theme was designed to put the physicians in the position of secret agent, finding clues on how to undermine their enemies, and elevate their patient outcomes. We sought inspiration from old Mission Impossible series, as well as newer movies, the Archer series, and secret agent comic books.
Conference Materials
Upon arrival, agents receive an informational record cover that houses a souvenir record with a recorded message, which they could play on a record player at their numbered table.
Environmental Signage & Stage Backdrop
Themes from Mission Impossible movies were borrowed and strewn throughout directional and instructional signage. The buring wick is a theme used throughout signage and materials, and used to lead people to where they need to go. The stage backdrop is custom designed to look like a retro secret agent’s office, with event branding throughout.
