01
Hand-Lettered Logo Design
The simple line of the symbol spirals around to elude to the shape and energy of the Buddha seated with hands in ahimsa gesture, representing non-violence. Since “node” represents a point in nature from which more segments grow, I used leaves as inspiration for the style and curves of the symbol and lettering. The colors are bright and techy, yet earthy.
02
Web Art Direction
I explored many concepts for creative imagery for the web and other marketing materials, with the purpose of telling a story. This direction is meant to show data-enabled growth. The image within the logo symbol is the top-most part of the same photo, communicating upward growth with the help of Node.
