All of the following ads were written and designed in tandum. Each client set a goal and then let me play. They were designed for magazines, postcards or social media–or all three. The creative process for designing and copy writing is always the same: Attuned with advertising goals and audience, brainstorm a slew of ideas; be quick to jot them down or sketch them out, and then quick to edit or throw them out, until a concept is born that aligns with all of the project goals; finally, produce elegantly and resourcefully, on-budget and on-time.
