“F@#& yeah. I f@#&ing love that logo.”

—Greg Campbell, Award-winning author, journalist, & documentarian, Fox Tale Films

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What We Love Winery

The owners of What We Love were passionate about wine and sourcing as locally as possible.

Role: Designer

Company: Independent
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Logo + Bottle Label Designs

I presented a wide variety of logo and label directions, a few shown below. Ultimately they chose a direction inspired by the owner’s late wife. She used to draw hearts with an extra loop, which made them look a bit like lemniscates. Unsure of what vibe they wanted, I cast a wide net of options to include classy, edgy, and romantic.

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